Objective
To repurpose a photo for advertising purposes by removing all corporate-related content and re-branding the photo to be used on official race banners with appropriate sponsorships applied
Process
This process began with a choice of pre-taken photographs to show off the branding and sponsorship needed to, then be used on the much larger race promo signs.
I chose a photo that I thought would challenge my skills with the given techniques used for these photo adjustments while also showing off corporate branding in an exciting and clean way.
I took this photo into Photoshop to remove all branding from the original photo so that I could then add on new appropriate branding to align to the advertised race.
I chose to also use a photo which had a clear directional motion to better create excitement in the final composition while also complementing the high-energy backgrounds to be used.
I then created abstract backgrounds with a focus on direction and energy to suit the theme and energy of the Motor-X sport.
I chose a photo that I thought would challenge my skills with the given techniques used for these photo adjustments while also showing off corporate branding in an exciting and clean way.
I took this photo into Photoshop to remove all branding from the original photo so that I could then add on new appropriate branding to align to the advertised race.
I chose to also use a photo which had a clear directional motion to better create excitement in the final composition while also complementing the high-energy backgrounds to be used.
I then created abstract backgrounds with a focus on direction and energy to suit the theme and energy of the Motor-X sport.
Medium/Tools Used
This project was entirely done in Adobe Photoshop for each and every aspect of this project.
