Objective
This piece is part of a much larger brand overhaul project brought forth for the Under the Volcano Mexican restaurant found in London, Ontario with an overall goal of total brand re-design.
Process
This section of the redesign focuses on a new and distinct menu board design for the accompanying food truck design. All aspects of this menu board follows the branding guidelines and the overall atmosphere put forward by the new overhaul.
The first step of designing this board involved understanding the menu items offered in their restaurant location and which are most central to the restaurant's brand and popularity. The different items were then focused, organized and displayed in complementary sections on the menu board.
Images were added to help identify the different sections of the board from further away to account for the distance that would commonly be faced with the menu’s location relative to the customer.
A QR code was also added so that guests could better view the menu on their devices while waiting for their opportunity to order.
The first step of designing this board involved understanding the menu items offered in their restaurant location and which are most central to the restaurant's brand and popularity. The different items were then focused, organized and displayed in complementary sections on the menu board.
Images were added to help identify the different sections of the board from further away to account for the distance that would commonly be faced with the menu’s location relative to the customer.
A QR code was also added so that guests could better view the menu on their devices while waiting for their opportunity to order.
Medium/Tools Used
This piece, as a part of a much larger project, was created using a series of different programs and tools. Adobe Illustrator and InDesign were both heavily used for text and illustration treatment as well as layout design respectively. Their tools such as the new brand guidelines were heavily referenced in order to adhere to all aspects of the companies vision.
