Objective
To create and design both a beer company and product. Focusing on the branding, as well as logo and label design for 3 separate products from the company. The next step was to create physical mockups of these elements to create a simple ad for these products.
Process
This project began with the designs of the company name and logo, as well as deciding on the confident branding design. These were then followed up with the different names and types of products offered by the company, each with their own identifying colours and logos, while following a strong overarching branding for consistency.
The different logos and product branding were created with a variety of different programs and methods, brought together to create the powerful design.
Once the different elements were completed, they were then mocked up with on bottles and photographed by product photography students, in order to be used for the later ad campaign.
Finally, the add follows the idea of simplicity to both match with the company branding and to add to the confidence behind the bold elements on display.
The different logos and product branding were created with a variety of different programs and methods, brought together to create the powerful design.
Once the different elements were completed, they were then mocked up with on bottles and photographed by product photography students, in order to be used for the later ad campaign.
Finally, the add follows the idea of simplicity to both match with the company branding and to add to the confidence behind the bold elements on display.
Medium/Tools Used
This endeavour made use of a series of different programs and mediums to bring the whole brand to life; from illustrator and indesign to photography and physical mockups. Each aspect of their project was made with meticulous care in order to maximize the branding of this new company.
